Brasil, English, São Paulo

Free Walking and more tours in São Paulo

Original in Portuguese here.

A group of ten to fifteen people are standing on Paulista and Augusta Avenue under the rain, protected by umbrellas and rain coats, listening to a small Asian girl speaking loud and clear in English. Holding up a big, plastic map, she is explaining that the tour is happening in the rain, will last for about three hours and the crew will give suggestions for places to shop, eat and drink. She went on to ask everyone to pay attention to their valuables all the time, don’t flash money or expensive cameras on the sidewalk and try not separate from the group. Then she mentioned the tour being free of charge, but tips are expected. In this afternoon, there were two guides: Asian girl was going on the itinerary, and a tall, blonde girl carrying a notebook with names and contacts of the group.

It was a Free Walking group. Free Walking tours are easy to find in every big, touristic city, and uses local people to walk tourists around an area or attraction. The São Paulo Free Walking Tour started three years ago and had to go trough all the documentation process required by the city’s Secretary of Tourism. It’s a legal enterprise, with the correct credentials.

A Free Walking is in English (good for the gringo visitor); works on the “pay as you can” system (always in cash, straight to the guide); does not requires previous registration (just show up on time at the meeting points), and happens come rain or shine.

I followed my way inside Consolação station when the lady opened up a Brazil map and started to go trough the “this is the 5th biggest country in the world, with 26 different regions”. The group of tourists heard with interest, waiting to walk Paulista Avenue, eat pão de queijo and açaí.

São Free Walking Tour offers two rolês: Paulista Avenue (three hours, every Thursday and Sunday, 3:30 PM, meeting point at Paulista with Augusta, Jardins side, by the Consolação subway station entrance) and downtown (three and a half hours, every Monday, Wednesday and Saturday, 11:30 PM at República Square, by the Tourist Information stand).

More information: e

São Paulo Free Walking Tour

Mario de Andrade Municipal Library, on Consolação street.

More tours

  • Brand new, Bem São Paulo focuses on foreign visitors, works with guides that live in the city and go out of the immediate city centre. Visitors get to know Burle Marx Park and Paraisópolis slum on a tour called “city of extremes”. They also advocate why “São Paulo is Better Than Rio”.
  • Still in it’s testing period, SP no Prato is a project from chef e “excursion artist” Thabata Neder. Thabata’s idea is to format a package of tours that show São Paulo from the inside. Last August we’ve been to Lapa and Vila Ipojuca, in September we’re going to CEAGESP.
  • The official São Paulo website offers a self guided downtown architecture tour. You can download a PDF and/or an audio-guide (in English, Spanish and Portuguese) and go for it. Tour starts at Mosteiro de São Bento, goes through several important buildings such as Triângulo, Guinle, and Solar da Marquesa de Santos, ends at Theatro Municipal.
  • Bicycle paths and lanes allow visitors to explore on two wheels. Check SP de Bike for routes connecting parks, with suggestions for Saturdays and Sundays or during the week. But please take note: bike transport is new in this city, and you must pay attention to cars, pedestrians and other bikes along the way. Go slow, remember helmets are mandatory, and be safe.

Bem São Paulo: city life experiences


Check out these exclusive guides to explore better São Paulo, available on the Guidrr app.

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